The Research Institute for Fragrance Materials (RIFM) has launched a new brand and communications strategy designed to support the organization’s mission to build universal acceptance and trust in the safe use of fragrance ingredients through applied science and research.    While decades of RIFM’s research papers and safety evaluations are publicly available online and free of charge, only a handful of fragrance-industry stakeholders know where they are and how to read them.    RIFM’s new commu...